Creative Economy Ecosystem in the Context of Digitalization: A Bibliometric Study of Innovation, Entrepreneurship, and Global Market Dynamics

This study examines the intellectual landscape of the creative economy in the context of digitalization, using a bibliometric approach to explore patterns of innovation, entrepreneurship, and global market dynamics. Drawing on data from the Scopus database and visualized through VOSviewer, the analysis includes keyword co-occurrence, author collaboration networks, and country-level research partnerships. The findings reveal that innovation serves as the central node in this research domain, linking to closely associated themes such as entrepreneurship, digital economy, ecosystems, and sustainability. Temporal analysis shows a shift from theoretical constructs to more applied and policy-relevant issues, including urban development, circular economy, and creative ecosystems. Co-authorship mapping highlights influential scholars like Carayannis, Florida, and Cunningham, while international collaboration patterns underscore the dominance of the US and UK, with growing participation from emerging economies such as China and Indonesia. This study provides a foundational reference for future academic inquiry and strategic policymaking by offering an integrated view of how the creative economy evolves in response to global digital transformation and sustainability imperatives.