Customer Perception Towards Mobile Banking Services of Nationalized Banks with special reference to Bengaluru urban customers

Mobile banking has emerged as a critical channel for delivering financial services, offering customers convenience, accessibility, and efficiency. This study explores customer perceptions of mobile banking services offered by banks, using primary data collected through survey. The research aims to understand how customers perceive the usability, security, reliability, and overall value of mobile banking services. The findings reveal that while customers appreciate the convenience of mobile banking, concerns about security and technical issues persist. The study concludes with recommendations for banks to address these concerns and improve customer perceptions.

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Publication Details

Journal
International Journal of Novel Research and Development
Published
2025-01-01
DOI
https://doi.org/10.56975/ijnrd.v10i7.308184
Primary Topic
Diverse Scientific Research Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Customer Perception Towards Mobile Banking Services of Nationalized Banks with special reference to Bengaluru urban customers

R. Parimala, Narayan Kayarkatte
International Journal of Novel Research and Development
Diverse Scientific Research Studies
article

Customer Perception Towards Mobile Banking Services of Nationalized Banks with special reference to Bengaluru urban customers

R. Parimala, Narayan Kayarkatte
article en

Abstract

Mobile banking has emerged as a critical channel for delivering financial services, offering customers convenience, accessibility, and efficiency. This study explores customer perceptions of mobile banking services offered by banks, using primary data collected through survey. The research aims to understand how customers perceive the usability, security, reliability, and overall value of mobile banking services. The findings reveal that while customers appreciate the convenience of mobile banking, concerns about security and technical issues persist. The study concludes with recommendations for banks to address these concerns and improve customer perceptions.

International Journal of Novel Research and DevelopmentVol. 10(7)
Mangalore University (IN)
Sustainable cities and communities
Openalex Percentile: Top 72%
Diverse Scientific Research Studies
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