Customer Perception Towards Mobile Banking Services of Nationalized Banks with special reference to Bengaluru urban customers
Mobile banking has emerged as a critical channel for delivering financial services, offering customers convenience, accessibility, and efficiency. This study explores customer perceptions of mobile banking services offered by banks, using primary data collected through survey. The research aims to understand how customers perceive the usability, security, reliability, and overall value of mobile banking services. The findings reveal that while customers appreciate the convenience of mobile banking, concerns about security and technical issues persist. The study concludes with recommendations for banks to address these concerns and improve customer perceptions.
Authors
- R. Parimala
- Narayan Kayarkatte
Institutions
- Mangalore University (IN)
Publication Details
- Journal
- International Journal of Novel Research and Development
- Published
- 2025-01-01
- DOI
- https://doi.org/10.56975/ijnrd.v10i7.308184
- Primary Topic
- Diverse Scientific Research Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00