Factors influencing achievement motivation of clients in technology acceptancein digitalisation of the microfinance sector

This study examined the factors influencing the achievement motivation of microfinance clients adopting digitalised servicesduring the COVID-19 pandemic from September 2021 to March 2022. The research involved surveying 500 digitally-engaged clients from a highly literate town. Exploratory and confirmatory factor analyses revealed five key motivationalfactors: three related to job involvement, one to perceived workload, and the sanctioned borrowing amount. The results ofthe structural equation model demonstrated a good fit of the model, confirming these factors’ influence on client motivationin embracing digital microfinance services.