Unleashing the Potential of Diffusion Models Towards Diversified Sequential Recommendations

Sequential recommender systems (SRSs) aim to recommend the next items to well match users' preferences. In addition to recommendation accuracy, diversity is another critical aspect in evaluating SRSs. Recently, the emerging diffusion models (DMs) have been widely adopted in SRSs. Their employed learning-to-generate paradigm allows them to cover a much broader range of users' preferences and thus generate more diversified items. However, existing DM-based SRSs still face two significant gaps that prevent them from further improving the recommendation diversity: (1) they often rely on non-diversified users' preferences as guidance to direct the training of diffusion networks, restricting networks' ability to generate diverse items; and (2) they are based on a homogeneous diffusion inference mechanism to generate the next items and thus can only accommodate users' major preferences. Such a practice neglects users' heterogeneous preferences towards various types of items, further limiting recommendation diversity. To bridge these two critical gaps and to further unleash the potential of DMs in enhancing the recommendation diversity of SRSs, we propose a novel diversity-guided diffusion model for sequential recommendations, called DiffDiv for short. To be specific, first, a new diversity-aware guidance learning mechanism is devised to direct the training of DMs to effectively capture users' diversified preferences from their historical interactions. Then, a novel heterogeneous diffusion inference mechanism is designed to generate diversified items to accommodate users' heterogeneous preferences, further boosting the recommendation diversity. Extensive experiments on real-world datasets validate the effectiveness of DiffDiv in terms of both recommendation accuracy and diversity.