Characterising Topic Familiarity and Query Specificity Using Eye-Tracking Data

Eye-tracking data has been shown to correlate with a user's knowledge level and query formulation behaviour. While previous work has focused primarily on eye gaze fixations for attention analysis, often requiring additional contextual information, our study investigates the memory-related cognitive dimension by relying solely on pupil dilation and gaze velocity to infer users' topic familiarity and query specificity without needing any contextual information. Using eye-tracking data collected via a lab user study N=18, we achieved a Macro F1 score of 71.25% for predicting topic familiarity with a Gradient Boosting classifier, and a Macro F1 score of 60.54% with a k-nearest neighbours (KNN) classifier for query specificity. Furthermore, we developed a novel annotation guideline - specifically tailored for question answering - to manually classify queries as Specific or Non-specific. This study demonstrates the feasibility of eye-tracking to better understand topic familiarity and query specificity in search.