The Effects of Demographic Instructions on LLM Personas

Social media platforms must filter sexist content in compliance with governmental regulations. Current machine learning approaches can reliably detect sexism based on standardized definitions, but often neglect the subjective nature of sexist language and fail to consider individual users' perspectives. To address this gap, we adopt a perspectivist approach, retaining diverse annotations rather than enforcing gold-standard labels or their aggregations, allowing models to account for personal or group-specific views of sexism. Using demographic data from Twitter, we employ large language models (LLMs) to personalize the identification of sexism.

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Publication Details

Published
2025-07-13
DOI
https://doi.org/10.1145/3726302.3730255
Primary Topic
Persona Design and Applications
Type
article
Field-Weighted Citation Impact
0.00

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article

The Effects of Demographic Instructions on LLM Personas

Angel Felipe Magnossão de Paula, Sachin Pathiyan Cherumanal, Johanne R. Trippas, J. Shane Culpepper et al.
Persona Design and Applications
article

The Effects of Demographic Instructions on LLM Personas

Angel Felipe Magnossão de Paula, Sachin Pathiyan Cherumanal, Johanne R. Trippas, J. Shane Culpepper, Alistair Moffat, Falk Scholer
article en

Abstract

Social media platforms must filter sexist content in compliance with governmental regulations. Current machine learning approaches can reliably detect sexism based on standardized definitions, but often neglect the subjective nature of sexist language and fail to consider individual users' perspectives. To address this gap, we adopt a perspectivist approach, retaining diverse annotations rather than enforcing gold-standard labels or their aggregations, allowing models to account for personal or group-specific views of sexism. Using demographic data from Twitter, we employ large language models (LLMs) to personalize the identification of sexism.

The University of Queensland (AU), The University of Melbourne (AU), MIT University (MK), Universitat Politècnica de València (ES), RMIT University (AU)
RMIT University
Gender equality
Openalex Percentile: Top 83%
Persona Design and Applications
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The Effects of Demographic Instructions on LLM Personas — Angel Felipe Magnossão de Paula, Sachin Pathiyan Cherumanal, et al. · (2025) | TGRS Research Map | TGRS