Cultural mediation in the Literary Museum: experience and development opportunities

The study is devoted to the definition of "cultural mediation". The reasons for its appearance and the peculiarities of its spread in Russia are considered, the functions of mediation in the field of art and culture necessary for effective work with the audience in the modern museum space are analyzed. The relevance of the development of new communication practices in the literary museum is proved, viable options for their use are outlined, and the experience of cultural mediation in the programs of The National Pushkin Museum and The Anna Akhmatova Museum at the Fountain House is comprehended. It is concluded that in the realities of today, the museum as a keeper of collective memory is called upon to form spiritual guidelines for a person in order to harmonize social relations and sustainable development of society, and the literary museum has a high potential for achieving these goals, and cultural mediation is able to actualize literary heritage, make the museum a place of attraction for visitors of different age and social groups.