Creation of the Fraternal Mission for the care for elderly people in social risk

The research presented below responds to the need to provide care to older adults who are at risk located in the Tenza Valley Region of the Department of Boyacá, Colombia. The differentiating value proposal is individualized attention through rural satellite attention points to follow up on the protection of their fundamental rights under a portfolio of complementary services, in harmony with compliance with national standards, including financial studies, marketing strategies and administrative structure, with the overall objective of determining the economic viability and profitability for the creation of the Fraternal Mission Foundation focused on the care of this vulnerable population. It was supported by documentary research, under the inductive-deductive method and quantitative approach obtaining results of economic feasibility to deploy the projected activities, giving way to the actual and legal constitution of the company with the support of the studies conducted during the research process.