Research on the Factors Impacting University Students’ Satisfaction in Blended Learning: A Case Study on Private University in Guangzhou, China

Background and Aim: With the advancement of education informatization, blended learning has developed rapidly in the world. China is also actively promoting blended learning to improve the quality of education. Taking a private university in Guangzhou as a case, this study aims to explore college students' satisfaction with blended learning and its influencing factors. Materials and Methods: In this study, 80 students from a private university in Guangzhou were the sample by using the methods of questionnaire and interview. The questionnaire design is based on a literature review and related theoretical models, covering multiple dimensions such as teacher support, student expectations, course design, perceived usefulness, and perceived ease of use. The validity of the questionnaire structure was verified by the goal consistency index (IOC), and the reliability of the questionnaire was evaluated by a pilot test and Cronbach's α coefficient. Descriptive statistics, correlation analysis, and multiple linear regression (MLR) were used for data analysis, and a paired sample t-test was used to evaluate the implementation effect of the strategic plan. Results: Multiple linear regression analysis shows that course design and perceived ease of use have a significant positive impact on students' satisfaction, while students' expectation has a significant negative impact. The influence of teacher support and perceived usefulness is not significant. Paired sample t-test results show that after the implementation of the strategic plan, the satisfaction of each variable is significantly improved, indicating that the optimization measures are effective. Conclusion: This study reveals that course design, perceived ease of use, and students' expectations are the key factors affecting college students' blended learning satisfaction. Optimizing course design, improving the usability of the technology platform, and reasonably managing students' expectations are important strategies to improve satisfaction.