CURRENT PROBLEMS AND WAYS OF DEVELOPING SMALL BUSINESS IN THE CONTEXT OF MARKET RELATIONS

The article is devoted to the study of the essence and importance of small business, identifying its main operational problems, as well as the main strategic development prospects in the rapidly developing modern world. The chosen topic of scientific research is relevant in the 21st century, as small and medium-sized businesses still face serious problems that hinder development. These include difficulties in lending, lack of qualified personnel, falling investment while maintaining the current position of the company, underdeveloped management accounting, automation without prior systematization, inflexibility in relation to changes in the tax sphere, and a general decline in business activity. Such operational problems require strategically promising measures that will ensure the development and effective existence of small businesses. The key ways to eliminate the problems of small business are the provision by the state of various programmatic benefits in the field of lending and taxation, the recruitment of qualified workers, the active introduction of management accounting, and the search for alternative sources of financing, other than the traditionally well-known bank lending.