KEY DIRECTIONS OF STRENGTHENING THE FINANCIAL STABILITY OF THE ENTERPRISE

The modern market is characterized by high competition and dynamic changes, so effective management of the financial stability of the enterprise becomes a key task for increasing profitability. The authors of the article pay attention to the main directions of assessing financial stability and analyzing the financial condition of the enterprise. They emphasize that stable development and independence in determining strategic priorities form the foundation of the successful functioning of any business. The article considers the key criteria of solvency, and also highlights the principles of ensuring the financial stability of the enterprise. The authors provide recommendations for managing assets and liabilities, which allow strengthening the financial stability of the enterprise.