THE ROLE OF CHATGPT IN AUTOMATING HR INDUSTRY TASKS

With the development of technology and the increasing volume of processed data, the HR industry is continuously automating processes. In this context, artificial intelligence, and in particular, language models such as ChatGPT, are becoming important tools that help improve the efficiency of HR specialists. The article examines the use of ChatGPT to automate various tasks in the HR industry, including resume processing, interaction with candidates and employees, as well as staff training and development. The purpose of this article is to analyze the HR industry and identify the importance of ChatGPT for automating processes in this area. The use of additional programs that simplify the work processes of recruiters and HR specialists is becoming increasingly relevant. Considering the plans for the further development of ChatGPT, it is worth starting to master it now, so that in the future you will have experience using various scenarios (use cases), which will simplify adaptation to new features. Employers who want to keep up with the times should consider options that can make their employees’ work easier, especially if the program is capable of performing some tasks on its own. The study also examined the activities of specialists in the HR sector, identified key stages of the HR analytics process, and identified tools and technologies to ensure its implementation. Special attention should be paid to metrics, modern tools for evaluating the effectiveness of HR marketing and other processes in HR analytics. Research results show that thanks to ChatGPT, companies can automate many tasks, freeing up HR specialists for more strategic work.