THE IMPACT OF RUSSIAN NATIONAL LEGISLATION CHANGES ON MARKETING STRATEGIES IN THE POSTCOVID PERIOD

Since the post-COVID era, there have been tremendous developments in national law affecting marketing activities in Russia. This article explains how recent developments in Russian laws have affected marketing practices employed by local and international businesses. The research integrates theoretical understanding and exclusive data, comparative analysis, and business cases to diagnose leading trends, recognize regulatory challenges, and offer strategic suggestions. As the law changes create challenges, they also provide opportunities for differentiation by complying, innovating, and being customer-centric. The post-COVID world has accelerated digital consumption, with online platforms being more essential than ever. Companies that adapt marketing strategies accordingly adopting data protection, personalized content, and transparent communication are best positioned to thrive. But maneuvering the evolving legal landscape requires agility and ongoing monitoring of regulatory changes. Companies that adapt their marketing tactics accordingly embracing data security, personalized content, and transparent communication are better positioned to thrive. However, navigating the evolving legal landscape requires agility and ongoing monitoring of regulatory developments. Companies must work closely with legal experts and industry associations to stay ahead of compliance requirements and avoid penalties. By using a mixed-method approach, combining document analysis and empirical insights, the article investigates the adaptation of digital marketing, data privacy, advertising standards, and cross-border operations following legislative reforms. Findings reveal that regulatory evolution has prompted companies to recalibrate their value propositions, refocus their communications, and reimagine their consumer engagement in a landscape shaped by new compliance expectations and digital acceleration.