BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION IN THE OIL AND GAS INDUSTRY: A COMPARATIVE STUDY OF MALAYSIA, NORWAY, AND THE UNITED KINGDOM USING LENS.ORG AND VOSVIEWER

This study addresses the uneven adoption of digital transformation in the oil and gas industry by benchmarking Malaysia against advanced economies such as Norway and the United Kingdom (UK). Specifically, this research aims to identify key trends, influential sources, and thematic differences in digital transformation research across these three countries. Using a bibliometric methodology, 258 publications from 2010 to 2024 were retrieved from Lens.org and analysed with VOSviewer software. The main analyses included co-occurrence analysis, examination of publication trends, and citation mapping. Results revealed distinct national priorities: Malaysia focuses on workforce readiness and infrastructure development, Norway emphasizes sustainability and renewable energy integration, and the UK leads in innovation and process optimization. The co-occurrence analysis further delineated thematic clusters such as engineering practices, digital technology adoption, and sustainability policies, each shaped by the specific regulatory, industrial, and technological contexts of the nations studied. These findings provide valuable insights for policymakers and industry stakeholders aiming to enhance innovation, sustainability, and competitiveness. Future research should investigate practical strategies for cross-border collaboration and implementing best practices in digital transformation to accelerate sustainable development in the oil and gas industry.