A Study on Impact of E-Commerce on Consumer Buying Behaviour with Reference to Zepto Grocery Products

Abstract: The rapid growth of e-commerce in India has significantly transformed consumer buying behavior, particularly in the urban grocery segment. This study explores the impact of e-commerce on consumer purchasing patterns with specific reference to Zepto, a quick-commerce grocery delivery platform. The research aims to understand how convenience, price transparency, delivery speed, and user interface influence consumer preferences and loyalty. The study was conducted among a sample population of 120 consumers residing in urban areas of kompally, Telangana, who have made at least one purchase through the Zepto app in the past six months. A structured questionnaire was used to collect primary data, while secondary sources like journals, reports, and online articles were referenced to strengthen the analysis By analyzing both quantitative and qualitative data, this study contributes to a better understanding of how instant delivery platforms like Zepto are not just fulfilling consumer needs but actively shaping them. The insights aim to support strategic decisions for grocery e-retailers and inform broader discussions on the future of urban consumerism.