‘A Study on Users Perception and Barriers to Using Self Driven Rental Bikes’

Abstract: The rise of shared mobility services has revolutionized urban transportation, with self-driven rental bikes emerging as a popular alternative for daily commuting. This study focuses on understanding the users’ perception and the barriers associated with the use of self-driven rental bikes offered by Rapido. With the growing demand for convenient, affordable, and eco-friendly travel options, Rapido's bike rental service aims to meet the mobility needs of urban populations. However, adoption is influenced by several factors such as user awareness, safety concerns, pricing, app usability, and legal regulations. This research is conducted through a structured questionnaire distributed among existing and potential users of Rapido’s rental bikes. The objective is to analyze key determinants of user perception, including convenience, cost-effectiveness, ease of access, and satisfaction with the app interface. The study also highlights prominent barriers such as lack of parking infrastructure, fear of accidents, limited coverage areas, inadequate promotion, and concerns about vehicle condition and customer service. Findings reveal that while users appreciate the flexibility and affordability of self-driven rental bikes, hesitation persists due to safety issues and lack of awareness. The study suggests that strategic marketing, enhanced safety measures, and improved customer support can significantly increase user trust and adoption. This research provides valuable insights for Rapido and similar platforms to optimize their services, address user concerns, and expand their market reach.