METHODOLOGICAL APPROACHES TO ASSESSING THE RESOURCE POTENTIAL OF RURAL TOURISM IN RUSSIAN REGIONS

Currently, rural tourism is becoming one of the most promising areas of development of Russian regions, contributing to the improvement of the quality of the rural population, development of infrastructure, preservation of cultural heritage and diversification of the economy. The article is devoted to the urgent problem of assessing the resource potential of rural tourism in Russian regions, which plays a key role in the sustainable development of rural areas. The authors offer recommendations for improving the efficiency of using the resource potential, including the development of regional support programs, improving infrastructure, actively promoting tourism products and ensuring environmental sustainability. The article emphasizes that rural tourism can become an important driver of economic growth and social development of rural areas, contributing to the preservation of their uniqueness and improving the quality of life of the local population. The work may be of interest to researchers, tourism specialists, as well as to government officials involved in the development of regional development strategies. The proposed methodological approaches and practical recommendations can be used to formulate an effective state policy in the field of rural tourism and sustainable development of territories.