IMPROVING THE EFFECTIVENESS OF THE COMPANY’S HR-MANAGEMENT IN THE CONTEXT OF LABOR MARKET TRANSFORMATION AND ENSURING STRATEGIC DEVELOPMENT

The paper examines the problem of improving the effectiveness of HR management and strategic aspects of company development through the adaptive use of digital solutions. In particular, the authors present the key approaches of modern HR management; a list of the main functions of personnel management; principles that are traditionally applied in domestic organizations; examines the balance of the labor market in the Russian Federation; defines the key areas of application of the Bitrix24 HR system.; describes the corporate modules of the Bitrix24 HR system, and also makes a forecast of labor efficiency indicators at the Novovoronezh NPP in the context of the implementation of the author’s proposals. The practical significance of the work lies in the fact that the research results, theoretical provisions, applied developments and scientifically based conclusions of the authors can be used to improve the effectiveness of personnel management not only within the framework of the relevant organization, but also on the basis of other business entities of the national economy.