DIGITAL TRANSFORMATION OF LOGISTICS: THE ROLE OF HUMAN CAPITAL IN ADAPTING TO NEW TECHNOLOGIES

The article is devoted to the study of the digital transformation of logistics and the role of human capital in adapting to new technologies. The authors analyze key technological trends such as artificial intelligence, the Internet of Things, blockchain and robotization, and their impact on logistics processes. Particular attention is paid to the challenges associated with human capital, including the shortage of qualified personnel, resistance to changes by personnel and the discrepancy between educational programs and the needs of the industry. The work proposes an integrated approach to solving these problems, uniting the efforts of business, educational institutions and the state. Recommendations include the modernization of educational programs, corporate training, government support and the development of digital culture. The scientific novelty of the study lies in the synthesis of technological and socio-economic aspects of the adaptation of human capital. The article is based on the analysis of scientific publications, statistical data, which makes it relevant for specialists in the field of logistics, personnel management and digital transformation.