DIGITAL TRANSFORMATION: OPPORTUNITIES AND CHALLENGES FOR TRADITIONAL SECTORS

The digital economy is a new phase of economic development based on the active use of digital technologies to improve the production, distribution and consumption of goods and services. In the context of globalization and rapid technological progress, the development of the digital economy in Russia is becoming a key factor in increasing competitiveness and sustainability in the global market. The article examines the opportunities and challenges that traditional industries face in the context of digitalization.