GAMIFIKASI PADA SISTEM INFORMASI PENJUALAN PAKAIAN DI TOKO ILOVEMONEYK

In this digital era, people are used to carrying out buying and selling activities or shopping for goods online. The ilovemoneyk shop is a shop that sells second-hand clothes from both local and foreign brands. Currently, the ilovemoneyk shop only sells by opening a shop and customers come directly to the shop. To reach a wider market, the ilovemoneyk store needs to create a sales website so that it can reach more buyers. Gamification is a method of playing a game with the aim of attracting customers to obtain certain benefits through gamification which is closely related to online product sales. Therefore, from this problem the idea emerged to create a website-based clothing sales information system at the ilovemoneyk shop and use the concept of gamification to make customers more loyal in making transactions at the ilovemoneyk shop because customers will get benefits such as discounts at a certain level. This website will later be used as a media for selling clothes at the ilovemoneyk shop. This website helps sales in stores and makes it easier for admins to manage the clothes to be sold. For buyers, it will be easier to check products and buy available via the website without having to come to the store. With the existence of a clothing sales information system at the ilovemoneyk store with website-based gamification, this helps product sales and makes customers happy with the product and makes them loyal with gamified badges that provide discounts.