ATUAÇÃO ESTRATÉGICA DA CÂMARA DE DIRIGENTES LOJISTAS (CDL) COMO INSTRUMENTO DE DESENVOLVIMENTO DO EMPREENDERORISMO EM CODÓ

This article presents an approach on the use of entrepreneurial strategies for qualification and training, access to credit, promotion of networking events, definition of public policies for trade and stimulation of innovation. These strategies are fundamental for the development of entrepreneurship and can be applied by the Chamber of Shopkeepers (CDL) as a way to stimulate and promote entrepreneurship in the region where it operates. The general objective of this study is to develop entrepreneurial strategies that boost local commerce and contribute to the economic development of the city of Codó - MA. To achieve this objective, the following specific objectives were defined: Understand the concept of financial crisis, its causes and how encouraging entrepreneurship by the government and other entities can help to overcome it. Learn about entrepreneurial strategies that can be adopted by CDL to encourage good efficient and innovative management practices, aiming to increase the competitiveness and sustainability of local businesses. Proporções, through CDL Codó - MA, which can encourage collaboration between local entrepreneurs, educational institutions, public authorities and other entities, with the aim of creating a more lively and collaborative entrepreneurial ecosystem in the region. The methodology adopted to achieve these objectives is explanatory, using both quantitative and qualitative approaches. For data collection, analysis techniques of articles, magazines and books published both on the internet and in printed formats will be used. The data source will be predominantly bibliographical. The satisfactory results show that entrepreneurial strategies offer valuable opportunities for the development of entrepreneurship, and CDL Codó - MA plays a key role in promoting and stimulating these strategies for the success of local entrepreneurs. In conclusion, the adoption of entrepreneurial strategies by CDL, such as qualification and training, access to credit, networking events and stimulus to innovation, is essential to support local commerce and contribute to the economic development of Codó - MA. Collaboration between local entrepreneurs, educational institutions, public authorities and other entities is essential to create a more lively and collaborative entrepreneurial environment in the region. The application of these strategies will contribute to the competitiveness, sustainability and success of local businesses.