Enhancing Customer’s Patronage of Food and Beverage through Environmental Sanitation and Food Hygiene Standard

Poor hygiene practices among food vendors, including those in hotels and restaurants, pose a significant challenge in the hospitality industry. This study critically examines the impact of food hygiene standards, particularly environmental sanitation, on customer patronage in food and beverage establishments. The key objectives are to: analyze the correlation between good environmental hygiene and customer patronage; assess the effect of proper hygiene on restaurant reputation; and determine the impact of hygiene practices on restaurant growth and expansion. The study employs Spearman correlation and the logit binary regression model to analyze the collected data. Findings reveal a strong positive correlation between good environmental hygiene and customer patronage, highlighting that proper hygiene significantly enhances restaurant reputation. Additionally, high hygiene standards contribute to business growth and expansion. Based on these findings, the study recommends that regulatory task forces ensure strict adherence to environmental sanitation and hygiene guidelines within food and beverage establishments. Furthermore, hotel and restaurant management should implement and enforce high hygiene standards to improve reputation, attract more customers, and drive business expansion. Keywords: Food Hygiene Standard, Environmental Sanitation, Customer’s Patronage, Food and Beverage