A Study on Advertising Strategies of Bharati Airtel

Abstract: It is no wonder that in today’s aggressive business environment, the challenges of sustaining in these competitive surroundings, preoccupies the minds of many Business leaders. Customers have many options to choose their telecom operator from competitive market. Furthermore, they often perceive that what they are purchasing is, for all practical purposes, a commodity that can be easily obtained from other companies, if need be. So, how does a corporation distinguish itself in a highly commoditized and competitive market? Today’s business is more dependent, than ever before, on their top performing product to be innovate and provide services that differentiate a company from its fierce competitors. In other words, corporations rely upon their product and human assets to survive and thrive. Airtel is one of the leading telecom firms of the country. Airtel is providing intermediate services to the people of India since 1995. The company is largest cellular service provider in India and third largest in the world in the field of various telecom services like Mobile network, wireless, landline, broadband, satellite television, etc. The company is famous for world presence, vast network coverage, excellent service and brand image managed by experts. This project was carried out for Bharti Airtel, Begumpet, Hyderabad, Andhra Pradesh. This is one of the leading centers for marketing and sale of Airtel product and services in southern region.