STRATEGIC AND PROJECT MANAGEMENT OF CONSTRUCTION AND ENVIRONMENTAL ACTIVITIES FOR THE RECOVERY OF UKRAINE: THE CONTEXT OF WAR

This article explores the contemporary challenges and strategic opportunities in the field of construction and environmental management within the framework of Ukraine’s post-war recovery. The full-scale war has caused unprecedented destruction of residential, industrial, and infrastructure assets, alongside severe environmental degradation. These events have underscored the necessity of a systematic and integrated approach to rebuilding, one that prioritizes not only physical reconstruction but also sustainable development, ecological balance, and technological modernization. The study positions strategic and project management as core instruments for the effective execution of national recovery programs. It emphasizes the role of internationally recognized standards–such as the PMBOK Guide and ISO frameworks–in enhancing the coherence, transparency, and efficiency of reconstruction initiatives. Moreover, the article addresses the pressing need for synchronization between governmental institutions, private sector actors, and civil society organizations to ensure a coordinated response to the country’s complex restoration needs. A distinctive feature of the proposed approach is its integration of environmental considerations into the core of the reconstruction process. Rather than treating ecological concerns as secondary, the model highlights how sustainability can be embedded within project lifecycles, from conceptualization to implementation. Special attention is given to the alignment of environmental restoration with infrastructural development, such that ecosystems and urban spaces are rehabilitated concurrently. The article also delves into the institutional and legislative prerequisites for implementing project-based recovery models at national, regional, and local levels. It proposes a comprehensive architecture of governance that includes capacity-building, digitalization of management processes, public engagement, and investment mobilization. The role of educational institutions and professional development in fostering a new generation of project managers with strategic foresight is highlighted as a vital enabler of long-term resilience. Ultimately, the research underscores the importance of moving beyond reactive, fragmented reconstruction efforts toward a proactive, planned, and future-oriented recovery strategy. The findings are intended to inform policymakers, industry leaders, and scholars concerned with rebuilding post-conflict societies through innovative, sustainable, and systems-based approaches.