Product Development Strategy for Kue Bhoi Mini: Improving Production Efficiency and Profitability in Aceh Besar

This study examines the strategies for developing Kue Bhoi mini to enhance production efficiency and profitability in Aceh Besar. Kue Bhoi, a traditional Acehnese cake, holds cultural significance and unique characteristics that make it popular among locals and tourists alike. However, producers face challenges in meeting growing demand due to limited production capacity, high production costs, and reliance on manual processes. This study utilizes a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats facing Kue Bhoi mini producers. Strategies are proposed to improve production efficiency, including the use of simple technology, worker training, and efficient production line management. Additionally, product diversification, cost control, and effective marketing through social media and e-commerce are recommended to boost profitability and market reach. By implementing these strategies, Kue Bhoi mini can strengthen its position in the local and regional markets, while preserving its cultural value and contributing to the local economy.