Exploring the Influence of Perceived Usefulness, Ease of Use, and Subjective Norms on Online Hotel Booking Intentions: The Mediating Roles of Trust and Satisfaction in Aqaba, Jordan

This research aims to explore the factors influencing the intention to book hotels online in Aqaba by examining the roles of perceived usefulness, perceived ease of use, and subjective norms, with trust and satisfaction acting as mediators.The findings provide insights into how psychological, technological, and social factors interact to affect booking intentions, and they offer practical recommendations for hotel managers and platform developers aiming to enhance digital engagement and conversion in the Jordanian hospitality industry.