Analytical Review of Consumers’ Buying of Organic Food Products: A Suggestive Approach

Purpose –This study aims to provide an overview of consumer’s buying behavior for organic food products through a retrospection of review. Design/methodology/approach – This study conducts a bibliometric analysis to analyze the performance and intellectual structure of consumer buying for organic food and sustainability literature curated through International journals between 2000 and 2023. Findings – This study sheds light on the growing influence and impact of organic foods on the field of consumer behavior through major (themes): perceived meaning of sustainable food and organic food among consumers, sustainability or sustainable food consumption is modifying consumer purchase intent and consumer buying behaviour for organic foods sustainable organic food production and consumption shows environment concern among consumers and consumers are concerned about preference/choice and trust of the organic food products. Research limitations – Though this study offers a state-of-the-art overview of consumer buying behaviour for organic food, the insights remain limited to the accuracy and availability of bibliographic data of the journals from Scopus only.Originality/value: To the best of the authors’ knowledge, this study represents the first objective assessment of sustainable organic food production and consumption shows environment concern among consumers and consumers are concerned about preference/choice and trust of the organic food products. Thus, this study should be useful to past and prospective authors, editorial board members, editors, readers and reviewers to gain a one-stop understanding and research avenues about sustainability, consumer behavior for organic food.