Harnessing Digital Media in Education: A Comparative Study of Vlogging and Blogging for Enhancing Student Engagement and Learning Success

This study investigates the impact of vlogging and blogging on student engagement and learning outcomes, focusing on their effectiveness as digital educational tools. Using a qualitative approach, semi-structured interviews were conducted with five students from two private universities. The analysis reveals that vlogging significantly enhances student motivation, comprehension, and engagement due to its dynamic multimedia format, which integrates both visual and auditory elements. In contrast, while blogging was appreciated for its depth and ease of reference, it was often perceived as less engaging due to its text-heavy nature. The findings suggest that vlogs are more effective at sustaining student interest and improving learning experiences, whereas blogs support reflective thinking and deeper exploration of topics. Further research is recommended to explore how both platforms can be optimized to enrich educational practices across different learning contexts.