Employing "Newsjacking" strategy in digital advertising design

This research aims to explore and analyse the effectiveness of applying ‘newsjacking’ as a strategy in advertising and marketing campaigns on social media platforms. The study starts from the concept that associating brands and products with current events and trending news can enhance the appeal of advertisements, increase audience engagement, and achieve a wider spread of marketing messages. In addition, the research discusses the ethical considerations and potential risks associated with the application of newsjacking theory, such as the risk of insensitive exploitation of tragic or controversial events, the importance of maintaining brand credibility and avoiding misleading or opportunistic marketing messages, and provides a set of practical recommendations for advertising and marketing practitioners , The study also suggests future directions for research in this area, such as examining the impact of technological developments and social media on the effectiveness of this strategy, and how to apply the theory of news hunting effectively and responsibly, taking into account the nature of the event, the characteristics of the target audience, and brand values.