The Role of Strategic leadership in increasing the effectiveness of Combating Administrative Corruption, Applying to Libyan Commercial Banks in Tripoli

This study investigates the influence of Instagram review dimensions-message credibility, source credibility (trustworthiness and expertise), review quality, and review quantity-on purchase intention for skincare products among Egyptian consumers.Using a simulated sample of 380 respondents, Pearson correlation analyses revealed strong positive correlations (r = .70-.82, p < .01) between all review dimensions and purchase intention, with message credibility showing the strongest association (r = .82).These findings highlight the critical role of credible, high-quality, and abundant reviews in driving consumer behavior.Implications for marketing, limitations of simulated data, and future research directions are discussed.

Authors

Publication Details

Journal
International Journal of Multidisciplinary Studies on Management, Business, and Economy/International Journal of Multidisciplinary Studies on Management, Business, and Economy
Published
2024-12-01
DOI
https://doi.org/10.21608/ijmsbe.2025.400023.1024
Primary Topic
Islamic Finance and Banking Studies
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

The Role of Strategic leadership in increasing the effectiveness of Combating Administrative Corruption, Applying to Libyan Commercial Banks in Tripoli

Asmaa fathySayed, Amat-Allah yahya AL-Shami, Zainab Eid Ali Muhammad
International Journal of Multidisciplinary Studies on Management, Business, and Economy/International Journal of Multidisciplinary Studies on Management, Business, and Economy
Islamic Finance and Banking Studies
article

The Role of Strategic leadership in increasing the effectiveness of Combating Administrative Corruption, Applying to Libyan Commercial Banks in Tripoli

Asmaa fathySayed, Amat-Allah yahya AL-Shami, Zainab Eid Ali Muhammad
article en

Abstract

This study investigates the influence of Instagram review dimensions-message credibility, source credibility (trustworthiness and expertise), review quality, and review quantity-on purchase intention for skincare products among Egyptian consumers.Using a simulated sample of 380 respondents, Pearson correlation analyses revealed strong positive correlations (r = .70-.82, p < .01) between all review dimensions and purchase intention, with message credibility showing the strongest association (r = .82).These findings highlight the critical role of credible, high-quality, and abundant reviews in driving consumer behavior.Implications for marketing, limitations of simulated data, and future research directions are discussed.

International Journal of Multidisciplinary Studies on Management, Business, and Economy/International Journal of Multidisciplinary Studies on Management, Business, and Economy Vol. 7(2)
Peace, Justice and strong institutions
Openalex Percentile: Top 48%
Islamic Finance and Banking Studies
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.