The Role of Strategic leadership in increasing the effectiveness of Combating Administrative Corruption, Applying to Libyan Commercial Banks in Tripoli
This study investigates the influence of Instagram review dimensions-message credibility, source credibility (trustworthiness and expertise), review quality, and review quantity-on purchase intention for skincare products among Egyptian consumers.Using a simulated sample of 380 respondents, Pearson correlation analyses revealed strong positive correlations (r = .70-.82, p < .01) between all review dimensions and purchase intention, with message credibility showing the strongest association (r = .82).These findings highlight the critical role of credible, high-quality, and abundant reviews in driving consumer behavior.Implications for marketing, limitations of simulated data, and future research directions are discussed.
Authors
- Asmaa fathySayed
- Amat-Allah yahya AL-Shami
- Zainab Eid Ali Muhammad
Publication Details
- Journal
- International Journal of Multidisciplinary Studies on Management, Business, and Economy/International Journal of Multidisciplinary Studies on Management, Business, and Economy
- Published
- 2024-12-01
- DOI
- https://doi.org/10.21608/ijmsbe.2025.400023.1024
- Primary Topic
- Islamic Finance and Banking Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00