Assessment of profitability indicators of insurance companies in Serbia

The insurance sector plays an important role for households and companies, as well as the national economy as a whole. In order to determine the growth opportunities of the insurance sector and its contribution to the development of the national economy, it is necessary to analyze the financial performance of insurance companies. The aim of this paper is to examine the impact of financial indicators in assessing the profitability and efficiency of the insurance sector in Serbia. The purpose of this paper is to contribute to the understanding of the impact of financial indicators (ROA, ROE, NPM) on the profitability of insurance companies. For this purpose, an analysis of the financial statements of insurance companies was carried out. The empirical analysis is based on financial data relating to a sample of twenty insurance companies operating in Serbia.