Assessment of visitor satisfaction with hospitality and medical services at Kanjiža spa

This paper deals with the analysis of the dimensions of the quality of catering and medical services in Kanjiža spa. The research was conducted from July 1 to 15, 2024, using the survey method, that is, personal interviews with users who were staying in the spa at that time. The sample included 100 respondents from different parts of Serbia. The subject of the research is the improvement of the quality of services in this spa. The primary objective of the work is the identification of possible shortcomings, while the secondary objective is the formulation of proposals for the improvement of services, based on the views and opinions of users. The main goal of the study is to consider and connect all dimensions of service quality as a whole. Based on the conducted research, it can be concluded that quality is a key segment of Kanjiža spa's business operations.