Samfundskritiske mememagere – en ny stemme i debatten

Memes can be described as a humorous, sometimes satirical,<br/>post with intertextual or implied effects that work in conjunction with the<br/>visual appeal. Central to memes is the repetition and use of templates.<br/>Reading and producing memes is for many people an everyday practice,<br/>often mostly done for fun, but some memes also contribute with a politically<br/>socially critical commentary. The article examines how three Danish<br/>meme profiles started and developed their account into having special characteristics.<br/>In order to assess how they constitute a new voice in the public<br/>debate, selected memes are analyzed. By virtue of social media, meme<br/>makers gain a speaking position and thus rhetorical agency, whose scope<br/>and volume are unpredictable and accelerating because of social media.