Research on the Impact of Fintech and Mathematization Transformation of Listed Companies on Market Value Management

Along with the unprecedented opportunities and challenges faced by listed companies, financial technology is developing rapidly and digital transformation is being promoted deeply. Therefore, this study explores the mechanism of financial technology and digital transformation in influencing the market value management of listed companies through the direct and indirect effects of financial technology application and digital process reengineering on the market value of listed companies. The empirical analysis finds that the application of financial technology can significantly and positively affect the market value of listed companies by improving their market efficiency and reducing their transaction costs. Digital transformation indirectly affects the company's market competitiveness and investor confidence by improving operational efficiency and user experience. This paper not only supplements the theoretical aspects of market value management, but also provides suggestions for the feasibility of market value management for listed companies under the wave of fintech and digital transformation at this stage.