Master Data Management in Higher Education: Enhancing Effectiveness Study on Universities from Romania and Germany

In the rapidly evolving European higher education landscape, effective data management is critical to achieving operational excellence and informed decision-making.Our study explores the importance of Master Data Management in European higher education, focusing on institutions in Romania and Germany.Using a maturity assessment framework, it evaluates current Master Data Management practices, identifies key gaps, and recommends strategic improvements to enhance data quality, consistency, and accessibility.These insights aim to help university administrators create efficient, data-driven educational ecosystems supported by modern IT infrastructure, ultimately aligning with academic and operational objectives.