A SOCIAL–STRUCTURAL PERSPECTIVE ON EMPLOYEE– ORGANISATION RELATIONSHIPS AND TEAM CREATIVITY

This paper examines how Employee-Organisation Relationships (EORs) impact team creativity in the Nigerian music industry from a social-structural perspective. The research focuses on the shared venture EOR model, where music organizations provide key rewards in exchange for high worker commitment. The study suggests that this model enhances team creativity by fostering dense work-related communication networks among employees, which are essential for sharing ideas and development, especially in the complex environments of music creation and promotion. The study draws on data from 1,807 workers across 229 teams in various Nigerian music companies. The findings support the idea that the shared venture EOR model significantly boosts team creativity compared to other models by improving communication networks. These networks facilitate more effective information sharing, crucial for fostering creativity and innovation in music. The research fills a gap in existing literature by exploring the effect of EORs on creativity in the Nigerian music industry, with a focus on social capital. Additionally, the study highlights that the positive effects of dense communication networks on creativity are even greater in teams working on complex music projects. This paper provides insights for Nigerian music organizations on how to enhance team creativity by strategically managing EORs to promote both employee motivation and communication.