APPLYING CFAHP TO EXPLORE THE KEY MODELS OF SEMICONDUCTOR PRE-SALES

This study applies the Consistent Fuzzy Analytic Hierarchy Process (CFAHP) to enhance pre-sales decision-making in the semiconductor industry, addressing its complexity and uncertainty. A hierarchical model was developed with three key dimensions—market, competitive, and technological environments— and nine critical criteria. Based on expert evaluations from eight industry professionals, results indicate that the market environment holds the greatest influence, with customer needs identified as the top priority. Technology trends and risk assessment also emerged as significant factors. The proposed CFAHP model provides a practical and systematic tool to support strategic planning, resource allocation, and risk management in pre-sales processes.