Evaluating the Characteristics and Suitability of Data Governance Models for Adoption in Malaysia’s Mobility Services Sector

Malaysia’s mobility services sector requires a robust data governance (DG) framework to ensure secure, transparent, and efficient data management. This study evaluates six established DG modelsincluding COBIT, DAMA-DMBOK, and the DGI Frameworkthrough a thematic literature review, identifying 16 key components grouped into four categories: data, authority, policy and control, and protection. Among these,data architecture, data integration, and data quality are the most critical. The findings provide a foundation for developing a tailored DG framework that supports regulatory compliance, fosters trust, and enhances operational effectiveness across the country’s evolving digital mobility ecosystem.