Getting Suggestions of Investment and Company Improvement by the Comparison of Nike, SKECHERS, Columbia Sportswear Company and Under Armour

When China is continuously promoting the development of sports, more and more people are participating in sports, the need of sports products is also increase. Investors from China and all over the world will enter a new round of investment. This paper, by data analysis, conducted a survey of Nike, SKECHERS, Columbia Sports, and Under Armour, these four representative companies, to offer new references for investors to make decisions. By analysis, SKECHERS stand out. During the study, dividing the analysis into two different parts, the first part focuses on the performance in the stock market, and another part summarizes the actual operational performance of the company, this is the uniqueness between this paper and others. Based on this paper, investors can make more reasonable choices from different perspectives. The leaders of these companies can also base on the problems in the operating which mentioned in this paper as a reference to reform necessary rectifications, and other brands in the similar industry could avoid getting into this bad situation.