Influencer Ethics: Protecting Consumers

Study investigates the role of social media influencers in shaping consumer perceptions of product safety and influencing consumer protection. By examini ng the relationship between influencer endorsements, product safety perceptions, and consumer awareness of potential risks, this research aims to contribute to the understanding of the impact of social media on consumer behavior. A quantitative research de sign was employed, utilizing a Likert scale questionnaire to collect data from a sample of consumers. Correlation analysis will be conducted to assess the relationship between variables. Findings from this study will provide insights into the effectiveness of current regulations governing influencer endorsements and inform strategies for enhancing consumer protection in the age of social media.