Analysis of Value Investment of Sportswear Industry in the U.S.: A Case Study of Columbia Sportswear Company

Value investment focuses on finding firms whose intrinsic price is lower than their fundamental worth so that investors can gain margin of safety while assuming less risk. This study applies value investment theories and financial analysis to Columbia Sportswear Company, a leading global outdoor apparel producer. This study examines the profitability and expected development of Columbia through the analysis of key its financial statements including balance sheet, income statement and cash flow statement from 2020to2024 combined with forecasts through 2027. Market position and competitive landscape are examined together with sportswear industry momentum. The results show that Columbia has significant advantages in technological innovation, sustainable development and global expansion, and possesses good financial stability and development potential. Within an undervalued sportswear sector, Columbia offers good longterm value because cash flow covers capital spending. This paper therefore supports a long horizon investment view for Columbia under the value investment framework. This article holds that, in the face of challenges such as industry homogenization and environmental pressures, enterprises should pursue sustainable development through differentiation strategies and supply chain optimization, thereby enhancing their investment appeal.