Analysis of Enterprise Digital Transformation: The Case of Midea Group

With the development of Internet technology and big data, digital transformation has become the only way for enterprises to achieve sustainable development. As one of China's leading manufacturing companies, Midea Group is transforming into a technology-driven platform. This study explores Midea Group's path to digital transformation, focusing on the challenges of dealing with digital integration, organizational restructuring, and data security during Midea Group's transformation process. This study adopts a case study approach to systematically examine Midea Group's strategic restructuring, technological integration, and management innovation. The findings suggest that although Midea Group has successfully enhanced its digital capabilities and expanded its global reach through targeted acquisitions and ecosystem building, it still faces challenges in technology operability, internal communication efficiency, and data protection. This study emphasizes that continuous innovation, agile management of change, and comprehensive data governance are critical to the sustainability of digital transformation. This study provides theoretical and practical insights for other manufacturing firms undergoing similar transformations and committed to smart manufacturing and enhancing global competitiveness.