A Comparative Study on Financial Literacy and Digital Investment Perception among Young Urban and Rural Populations in Coimbatore District, Tamil Nadu

The purpose of this study is to compare young people's perceptions of digital investment options and financial literacy levels in urban and rural areas of Coimbatore District, Tamil Nadu.Given the quick development of digital investment platforms, it is now essential to comprehend the knowledge and readiness of young people in different geographic locations.The study aims to evaluate the knowledge, attitudes, and behavioural patterns of young investors in rural locations like Pollachi and metropolitan places like Coimbatore city.It investigates the level of confidence and involvement with digital investing instruments, the impact of educational and socioeconomic characteristics, and the depth of financial literacy.The study aims to provide insights into the digital divide in financial involvement and provide methods for inclusive financial education by detecting awareness and literacy gaps between urban and rural youth.It is anticipated that the results will support policy measures that aim to improve young populations' access to digital investments and financial empowerment across a range of socioeconomic contexts.