Analysis of The Anime Yasuke Character in The Dissemination of Japanese Soft Power

This study analyzes how the Yasuke anime functions as a tool of Japanese soft power through depicting the acculturation process of non-Japanese characters into Japanese culture. Using Berry's (1997) Acculturation Theory of assimilation, integration, separation, and marginalization. This research highlights key scenes that show Yasuke's adaptation journey. The results show that this acculturation narrative supports the global image of Japan as a strong, inclusive, and prestigious country. In addition, the use of dramatic techniques such as dialog and character reactions reinforce the characters' emotions, making Yasuke's story more appealing to a global audience. As such, Yasuke serves not only as entertainment, but also as a cultural diplomacy tool that broadens Japan's appeal on the world stage

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Publication Details

Journal
Proceeding of International Conference on Business Economics Social Sciences and Humanities
Published
2025-06-20
DOI
https://doi.org/10.34010/icobest.v8i.706
Primary Topic
Japanese History and Culture
Type
article
Field-Weighted Citation Impact
0.00
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article

Analysis of The Anime Yasuke Character in The Dissemination of Japanese Soft Power

Fiqri Hasanain Makhluf, Sylvia Octa Putri, Soni Mulyawan Setiana
Proceeding of International Conference on Business Economics Social Sciences and Humanities
Japanese History and Culture
article

Analysis of The Anime Yasuke Character in The Dissemination of Japanese Soft Power

Fiqri Hasanain Makhluf, Sylvia Octa Putri, Soni Mulyawan Setiana
article en

Abstract

This study analyzes how the Yasuke anime functions as a tool of Japanese soft power through depicting the acculturation process of non-Japanese characters into Japanese culture. Using Berry's (1997) Acculturation Theory of assimilation, integration, separation, and marginalization. This research highlights key scenes that show Yasuke's adaptation journey. The results show that this acculturation narrative supports the global image of Japan as a strong, inclusive, and prestigious country. In addition, the use of dramatic techniques such as dialog and character reactions reinforce the characters' emotions, making Yasuke's story more appealing to a global audience. As such, Yasuke serves not only as entertainment, but also as a cultural diplomacy tool that broadens Japan's appeal on the world stage

Proceeding of International Conference on Business Economics Social Sciences and HumanitiesVol. 8
Universitas Komputer Indonesia (ID)
Openalex Percentile: Top 80%
Japanese History and Culture
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