Research and Implementation of Venue Guide System Based on Personalized Recommendation and Game Interaction

Traditional venue guide systems often fall short in meeting modern visitors’ expectations for interactivity and personalized learning. With the rapid advancement of information technology, guide systems are evolving toward intelligence. This paper proposes a smart tour guide system that integrates personalized recommendation, augmented reality (AR), and game-based interaction to enhance visitor engagement and educational impact. The system constructs dynamic user profiles based on real-time behavioral data and spatial context, enabling personalized exhibit recommendations. AR technology overlays virtual content onto physical exhibits, while interactive game modules foster active participation. By addressing issues of one-way information delivery and low engagement in traditional systems, this approach creates an immersive and intelligent tour experience, supporting the broader development of smart tourism.