Automated Supply Chain Management Platform for Optimization of Truck Assignment and Trip Route

This paper presents a solution to enhance the logistics operations of Al-Jameel Global Company’s beverage brand “Kinza” by optimizing its truck loading and delivery route planning. Saudi Arabia’s vast geographical area poses transportation challenges that result in inefficiencies in product delivery which leads to increased fuel consumption, operational costs, and long delivery times. Using data analysis and VRP solutions, the paper’s goal is to build a model for the logistics management of the company which aims for effective management of the truck allocation and vehicle routing. Such improvements will in turn lead to increased customer satisfaction, serviceability, and productivity - key factors contributing to Al-Jameel Global’s competitive advantage in its growing beverage industry, Kinza.