Depiction of Gemoy Character of Candidate 02 on Political Campaign Media Indonesia Presidential Election 2024

Media of political campaign is an important element in communicating the personal image of a candidates so that the public recognizes them through the application of visual image illustration as a strategic instrument. Candidate 02 in the 2024 Indonesia presidential election is known to the public as a political figure who such as dancing and cracking humor with an adorable stature while campaigning, so the public gives them personal branding with the term Gemoy . In 2024, Disney Pixar-style illustrations created using artificial intelligence became a trend among Gen Z, the age group born between 1997 and 2012, an age range that includes first time voters in the 2024 Indonesian legislative election.The campaign team of candidate 02 Prabowo-Gibran created an AI visualization that was applied to their political campaign media this attracted the attention of the public, especially Gen Z, to the campaign of Prabowo-Gibran. Previous research has used different research methods and have not studied the digital poster media of the campaign based on the depiction of the character of Gemoy Prabowo-Gibran. This research uses visual rhetoric to examine data collected through visual observation, and literature studies to determine the depiction of meaning and visual language used to communicate the messages the subject of research in the form of digital posters as a medium of political campaigns. The results of this research show that the Prabowo-Gibran’s political campaign digital poster has visual and verbal meanings to represent the candidate's vision and mission as well as character design illustrations on the campaign poster using metonymic visual figures of speech to increase the persuasiveness of the personal branding character depiction of Gemoy Prabowo-Gibran.