The Impact of Digitalization on Property Marketing
This study analyzes the transformative impacts of digitalization on property marketing. It explores how technology and computer have reshaped conventional promotion methodologies, affecting how people find property, client engagement, and deals forms. This research investigates the usage of social media promotion, information analytics, and online listing platforms, analyzing their effectiveness in enhancing property marketing outcomes. The discoveries uncover a noteworthy move towards digital-centric approaches, highlighting the significance of leveraging innovation for competitive advantage within the modern real estate market.
Authors
- Muhammad Irfan (ORCID: https://orcid.org/0000-0001-6392-8242)
- Rahma Wahdiniwaty (ORCID: https://orcid.org/0000-0003-1149-7414)
- M. Yani Syafei (ORCID: https://orcid.org/0000-0001-6454-3256)
Institutions
- Universitas Komputer Indonesia (ID)
Publication Details
- Journal
- Proceeding of International Conference on Business Economics Social Sciences and Humanities
- Published
- 2025-06-20
- DOI
- https://doi.org/10.34010/icobest.v8i.685
- Primary Topic
- Impact of AI and Big Data on Business and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00