The Impact of Digitalization on Property Marketing

This study analyzes the transformative impacts of digitalization on property marketing. It explores how technology and computer have reshaped conventional promotion methodologies, affecting how people find property, client engagement, and deals forms. This research investigates the usage of social media promotion, information analytics, and online listing platforms, analyzing their effectiveness in enhancing property marketing outcomes. The discoveries uncover a noteworthy move towards digital-centric approaches, highlighting the significance of leveraging innovation for competitive advantage within the modern real estate market.

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Publication Details

Journal
Proceeding of International Conference on Business Economics Social Sciences and Humanities
Published
2025-06-20
DOI
https://doi.org/10.34010/icobest.v8i.685
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of Digitalization on Property Marketing

Muhammad Irfan, Rahma Wahdiniwaty, M. Yani Syafei
Proceeding of International Conference on Business Economics Social Sciences and Humanities
Impact of AI and Big Data on Business and Society
article

The Impact of Digitalization on Property Marketing

Muhammad Irfan, Rahma Wahdiniwaty, M. Yani Syafei
article en

Abstract

This study analyzes the transformative impacts of digitalization on property marketing. It explores how technology and computer have reshaped conventional promotion methodologies, affecting how people find property, client engagement, and deals forms. This research investigates the usage of social media promotion, information analytics, and online listing platforms, analyzing their effectiveness in enhancing property marketing outcomes. The discoveries uncover a noteworthy move towards digital-centric approaches, highlighting the significance of leveraging innovation for competitive advantage within the modern real estate market.

Proceeding of International Conference on Business Economics Social Sciences and HumanitiesVol. 8
Universitas Komputer Indonesia (ID)
Openalex Percentile: Top 81%
Impact of AI and Big Data on Business and Society
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