CORPORATE CULTURE AS A CONCEPT FOCUSED ON THE CIRCULAR ECONOMY

Current trends in the business environment are creating a new dimension of competitive behavior. In order to succeed, companies must focus on the circular economy. In this context, employees play an important role. They are a source of new innovative solutions, and creators of the corporate culture that influences the company success. The aim of the research is to identify the desired corporate culture using the Organizational Culture Assessment Instrument. Based on the results, the clan corporate culture should dominate companies in the future. Therefore, it is recommended that companies focus on employee development, teamwork, and cohesion. Such a trend creates the potential for success, while the impact of corporate culture on how a company approaches issues of efficient use of resources in the form of a circular economy and sustainability is great.